Personalized Marketing through Digital Banking Platforms: A Study in Coimbatore city

Paper ID: EIJTEM_2025_12_4_241-247

Author's Name: Dr. C. Gayathiri Devi, Mr Jaikarthik.S.A

Volume: 12

Issue: 4

Year: 2025

Page No: 241-247

Abstract:

The investment business's numerical alteration has unlocked up new paths for personalised promotion on websites and mobile apps. This study inspects the claim and effectiveness of personalised promotion strategies used by sets in Coimbatore, a town known for its fast acceptance of numerical facilities. The study inspects customer consciousness, favourites, and the result of personalization on appointment and preservation by polling 50 present users of numerical investment. Done the use of multiple regression analysis and Bayesian correlation, the study discloses unforeseen negative relations amid long-term protection resolutions and gratification with personalized landscapes, while also result reasonable relations between consumer loyalty and personalization extents Giving to the investigation, while personalised marketing upsurges customer participation, it may also upsurge their prospects, which could decrease faithfulness if they aren't completely fulfilled. For sets observing to recover their numerical marketing approaches and strengthen client influences in a scenery that is attractive more and more inexpensive, the study proposals applied visions.

Keywords: Personalization Effectiveness, Digital Banking Engagement, Consumer Satisfaction, Retention Intentions, Personalization Dimensions, Expectation Management, Bayesian Correlation Analysis, Multiple Regression Insights.

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